COPYWRITING AND CONTENT WRITING IN ASHEVILLE, NC
My Professional Writing Portfolio
WEBSITE CONTENT
Your web pages are like a shopfront. They can make a memorable first impression and keep your reader hooked. Say the right thing on each page and one click can lead to another. From your meta titles to your contact page, I’ll make every word of your website ring out loud.
EMAIL MARKETING
Your readers get thousands of emails every day. Most will go unread or end up in the junk box. Not yours. I craft subject lines that scream ‘open me!’ and body copy that proves your message was worth the click. Let’s pack your emails with unforgettable advice and irrefusable offers.
COPY CONSULTATION
Not sure why your copy isn’t connecting with readers? I can give you a fresh perspective. After re-evaluating your copy’s purpose and goals, I’ll suggest and make changes that will help your message become clearer, and deliver a bigger impact.
BLOGGING
A company blog can easily become filler. A place where you repeat what your competitors are doing in the hopes of being noticed first. I don’t think that’s what blogs are for. Blogs are a way to answer questions, share advice and say something nobody else is. More content doesn’t always mean better content. But yours can, and should, be better than the rest.
SOCIAL MEDIA
Make a point. Make it quick. Make it last. That’s the challenge of social media content. But fewer words shouldn’t mean less impact. Social media is a place where you can share your ideas with your readers and learn from theirs. With the right message on the right platform, words on social can be just as big, if not bigger, than anywhere else.
CASE STUDIES
Case studies, or customer stories, prove to readers you can help them. Why? Because they show how you’ve already helped people like them. They’re an opportunity for you to tell a gripping narrative with goals, stakes and risks. Okay, so your customer stories might not be blockbusters. That doesn’t mean they can’t be entertaining.
“I love deadlines. I love the whooshing noise they make as they go by.”